BRAND IDENTITY
A NICELY DONE LOGO DEFINITELY MAKES A DIFFERENCE BUT A BRAND IS MORE THAN A LOGO
Brandbeat is in the business of making your brand unforgettable and trustworthy. Our extensive portfolio represents over 25 business sectors wherein we have disrupted the industries by crafting unique brand identities.
FROM DEFINING A BRAND STORY TO CREATING A BRAND CHARACTER, BRAND VOICE AND ENCAPSULATING IT IN A BRAND MANUAL - WE'VE DONE IT HUNDREDS OF TIMES
Our process of defining a brand identity may sound elaborate but it’s always worth following the process. For established brands we usually fine tune the existing brand identity however, for new brands we research the competitive positioning to craft something that cuts through the clutter.
Step 01
Understanding the business
Step 02
Formulate an exciting brand story
Step 03
Strategizing the design (minimalistic, rich emblem, font based, negative-space, artsy, retro, modern, exotic, futuristic)
Step 04
logo + Font design
Step 05
Color palette
Step 06
Application of the logo across multiple media
Step 07
Creating a brand manual which entails brand aesthetics and brand usage
BRAND IDENTITY
believe in magic. trust the process.
Branding is a process which is much more than creating an icon and trying out some fonts. It is about naming your business, getting the online domain, simplifying what your business is all about, crafting a brand story, defining the brand character, instilling a brand voice, then designing a brand mark and preparing a thorough brand manual of guidelines. It’s about associating your brand identity with the right experiences, expectations and emotions.
